Open Storey interior — living room

Interior Design Studio · San Francisco Bay Area

Spaces that hold
story & intention

Where the sensory richness of South India meets the quiet precision of contemporary California design — every project a translation between two worlds.

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Residential Design Space Planning Material Curation Vastu Consultation Custom Furniture Art Direction Retail Interiors Heritage Objects Residential Design Space Planning Material Curation Vastu Consultation Custom Furniture Art Direction Retail Interiors Heritage Objects
10+
Years of Practice
20+
Projects Executed
3
Countries of Work
95%
Client Satisfaction

Design is a quiet
act of devotion

Every room tells a story. We believe interiors should feel both deeply personal and effortlessly at ease — spaces where heritage and modernity exist in graceful dialogue.

Our approach draws from the rich material traditions of India — hand-loomed textiles, carved stone, inlaid woodwork — and translates them into contemporary settings with restraint and reverence.

01

Listen

We begin with deep inquiry — understanding how you live, what you value, and the stories your space should hold.

02

Curate

Each material, finish, and object is chosen with intention — sourced globally, rooted in meaning.

03

Compose

We orchestrate elements like a raga — building rhythm, contrast, and harmony across every room.

04

Refine

Perfection is in the details. We adjust until every sightline, texture, and transition feels right.

Material detail

"Design is not decoration — it is the art of making space feel inhabited before you arrive."

— Swatika Upendran, Founder

A designer between
two worlds

Swatika Upendran is the founder of Open Storey, a Bay Area interior design studio shaped by her experience across interior design, retail environments, hospitality, and interaction design. Educated in Chennai, Barcelona, and San Francisco, she brings a distinctly global perspective to her work.

Her portfolio spans luxury residences, cinemas, boutique retail spaces, hospitality projects, and large-scale corporate interiors for brands including Cisco Systems, Target, and Intuit.

Swatika's approach is grounded in materiality, detail, and the emotional experience of space — creating interiors that feel refined, layered, and lasting.

10+
Years of Practice
20+
Projects Completed
3
Cities of Practice
4
Design Disciplines

Featured Spaces

Enquire →
Living room — block print wallpaper
Residential · 2024
Cupertino Family Residence
San Francisco Bay Area, CA
Grand living room — peacock mural
Residential · 2023
Atherton Private Residence
Atherton, Bay Area
Dining room — ornate ceiling & brass chandelier
Residential · 2024
Dining Room — Brass & Oak
San Jose, CA
Dining room — dark ceiling & mural wall
Residential · 2023
The Dark Dining Room
San Francisco, CA
Dining room — terracotta botanical mural
Residential · 2022
Botanical Dining Room
Palo Alto, CA
Bathroom — powder blue chinoiserie mural
Residential · 2023
Chinoiserie Powder Room
Saratoga, CA
Bathroom — emerald fish scale tiles
Residential · 2022
Emerald Fish-Scale Bathroom
Menlo Park, CA

A considered process
for every project

01
Discovery

A deep listening session to understand how you live, what you value, and what each space needs to accomplish — practically and emotionally.

02
Concept

A single, cohesive design narrative — a spatial mood board with material samples, colour studies, structural specifications, and reference imagery.

03
Sourcing

Materials and furnishings curated from Bay Area makers, Indian artisan workshops, and a trusted global network of vendors built across a decade of practice.

04
Realisation

Careful project management through installation, with your involvement at every meaningful decision point and a final walk-through that is never rushed.

"
Swatika doesn't just design rooms — she designs the feeling of being in them. Our home carries something we can't name but can't imagine living without.

Ananya & Rahul Mehta

Residential Clients — Saratoga, CA

Let's begin
your project

Open Storey takes on a limited number of new projects each year. If you're considering a redesign — residential or boutique commercial — an initial conversation is always a good place to start.

StudioSan Francisco Bay Area
California
HoursMon–Fri, 9am – 5pm PST
Response within 2 business days

By Swatika Upendran

Curated Finds

Things worth owning

Every piece here has either appeared in a project, been recommended to a client, or lives in my own home. I curate slowly and with conviction — no trend-chasing, no filler.

Categories span lighting, textiles, ceramics, furniture, and occasional rarities from Indian artisan workshops that I source personally.

Disclosure · Some links on this page are affiliate links. If you purchase through them, I may earn a small commission at no additional cost to you. I only feature products I genuinely use or recommend — my editorial independence is non-negotiable.
Browse by ·
Sputnik chandelierNew In

Lighting

Sputnik Branch Chandelier

Visual Comfort & Co.

$1,840

"The brass ages beautifully and the hand-blown glass diffuses light with zero harshness — the chandelier I keep returning to."

Shop at Visual Comfort →
Table lamp

Lighting

Column Ceramic Table Lamp

Arteriors Home

$620$490

"The textured white ceramic body pairs effortlessly with linen shades. I've used this in three residential projects."

Shop at Arteriors →
Block print cushionSwatika's Pick

Textiles

Hand Block-Printed Linen Cushion

Anokhi, Jaipur

$85

"Sourced directly from Jaipur — the dabu mud-resist print is a centuries-old Rajasthani technique. Each one is slightly different."

Shop at Anokhi →
Wool rug

Textiles

Hand-Knotted Wool Rug

Loloi Rugs

from $480

"The pile depth and tone layer beautifully under a sectional — warm without reading orange."

Shop at Loloi →
Stoneware vaseNew In

Ceramics

Thrown Stoneware Vessel

Heath Ceramics, SF

$220

"Heath is a Bay Area institution. This piece in Opaque White sits beautifully on bookshelves and console tables."

Shop at Heath Ceramics →
Terracotta planter

Ceramics

Terracotta Garden Planter

Garden Trading

$145

"Aged terracotta next to aged brass — nothing beats it. I use these in clusters of three, different sizes."

Shop at Garden Trading →
Dining tableSwatika's Pick

Furniture

Solid Walnut Dining Table

Room & Board

$3,200

"The grain on a well-made walnut table is irreplaceable. This one reads formal or casual depending entirely on the chairs you pair it with."

Shop at Room & Board →
Dining chairs

Furniture

Curved Velvet Dining Chair

West Elm

$595

"The deep navy velvet against a warm wood table is a combination I return to again and again. Comfortable for a full dinner."

Shop at West Elm →
Yali sculptureRare Find

Artisan · South India

Carved Teak Yali Figure

Open Storey Sourced

Price on enquiry

"Sourced personally from a family of woodcarvers in Tamil Nadu. The Yali is a guardian figure in South Indian temple architecture — each piece takes weeks to make."

Enquire to Source →
Bronze horseRare Find

Artisan · South India

Antique Bronze Temple Horse

Open Storey Sourced

Price on enquiry

"18th-century Nayak-period bronze horses from temple processions. They bring an incredible weight of history without feeling like a museum piece."

Enquire to Source →
Tile panel

Art & Objects

Lotus Arabesque Tile Panel

Cle Tile

from $38/sq ft

"Used as a feature wall, a fireplace surround, and framed as standalone art. The lotus motif bridges Indian botanical illustration and Italian arabesque."

Shop at Cle Tile →
Sun maskSwatika's Pick

Art & Objects

West African Sun Mask

Open Storey Sourced

Price on enquiry

"Ritual objects like this carry a spatial gravity that contemporary art rarely achieves. Mounted alone, they transform a wall from a surface into a presence."

Enquire to Source →
No items in this category yet — check back soon.

Need something
specific?

If you're looking for a particular object, material, or piece of furniture and can't find it here — I offer sourcing consultations. My networks in India, Spain, and California mean I can often find what doesn't appear in a catalogue.

Request a Sourcing Consult
Botanical mural dining room
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Confidential
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Confidential Work

Shared in confidence. Please do not screenshot or distribute.

Private residence
Residential · NDA · 2024
Atherton Private Residence
Atherton, San Francisco Bay Area

Full interior design for a 6,000 sq ft private family home — South Asian cultural identity balanced with California modernism through teak, stone, and hand-sourced Indian textiles.

Full InteriorMaterial SourcingCustom FurnitureLighting
Tech campus
Commercial · NDA · 2023
Tech Campus Executive Floors
South Bay, California

Executive and hospitality floors for a Fortune 500 tech campus — warm natural stone and curated craft objects within the company's design language.

Space PlanningMaterial DesignArt CurationFF&E
Fashion flagship
Luxury Retail · NDA · 2022
Fashion Flagship — Undisclosed Brand
New Delhi, India

A luxury fashion flagship built around the narrative of a private residence — intimate, material-rich, and deeply considered in its spatial sequence from street to fitting room.

Retail StrategySpatial NarrativeJoineryLighting
Heritage hotel
Hospitality · NDA · 2021
Boutique Hotel — Heritage Property
Rajasthan, India

Sensitive renovation of a historic haveli into a boutique hotel — preserving carved stone screens, colonnaded courtyards, and traditional frescoes while meeting contemporary hospitality standards.

Heritage RestorationHospitality DesignCraft Integration